Approach

To address Transform Pools’ needs, we developed a user-friendly website with seamless YouTube and MailChimp integrations, providing a central hub for potential clients to explore services and view the portfolio. One of the standout features of the new website is the scrollable video hero banner area, which leverages YouTube integration to enhance the website's load time and deliver an engaging visual experience right from the start.

We managed a dedicated YouTube channel, regularly uploading videos to engage the audience and showcase projects. Additionally, we created a visually appealing capability document for client presentations, custom email templates for consistent communication, and automated follow-up emails via MailChimp integration to maintain client engagement.

We also enhanced Transform Pools’ brand by introducing new brand elements, such as the distinctive swirl, which were incorporated across all digital platforms to create a cohesive and recognisable identity. Furthermore, we provide ongoing management of the website and YouTube channel, identifying and updating keywords across digital platforms to keep the content relevant and optimised.

1. Website Development: Built a new, user-friendly website that integrates with YouTube and MailChimp, featuring a scrollable video hero banner area for improved load time and engagement.
2. YouTube Channel Management: Created and managed a YouTube channel to showcase projects.
3. Capability Document: Designed a detailed document highlighting expertise and services.
4. Email Templates: Developed custom templates for clear client communication.
5. MailChimp Integration: Automated follow-up emails for seamless client interaction.
6. Brand Enhancement: Introduced new brand elements, like the swirl, to create a cohesive identity.
7. Ongoing Digital Management: Regular updates and maintenance of the website and YouTube channel, along with identifying and updating keywords across digital platforms.

Results

The comprehensive approach significantly enhanced Transform Pools’ digital presence, brand identity, and client communication. The new website and YouTube channel increased online visibility and engagement, attracting more inquiries and interest. Custom email templates and MailChimp integration streamlined communication, improving client satisfaction and strengthening relationships. The professional capability document and consistent digital updates, along with the introduction of new brand elements like the swirl, reinforced Transform Pools’ reputation and created a cohesive, recognisable identity. Ongoing management of the website and YouTube channel, along with continuous keyword updates, ensures the digital presence remains robust, effective, and optimised.

1. Enhanced Online Presence: Increased visibility and engagement through the website and YouTube.
2. Streamlined Client Communication: Improved efficiency and client satisfaction with email templates and MailChimp.
3. Professional Image: Reinforced reputation and attracted leads with the capability document, digital updates, and new brand elements.
4. Continuous Improvement: Regular website and YouTube updates, along with keyword optimisation, keep the digital presence strong and relevant.

Visit the live site www.transformnsw.com.au