Approach

For this year’s Jane McGrath High Tea, we implemented the brand mark that we designed for previous years with a fresh colour variation to match the "Bright and Bold" theme. This consistent yet refreshed branding was crucial for maintaining recognition while aligning with the event's vibrant aesthetic. The approach involved comprehensive asset creation, rolling out the updated brand mark across a wide range of print and digital assets, including welcome posters, bar decals, social media assets, invitations, event air assets, GalaBid assets, lectern signage, menus, digital display screens, table numbers, and website assets. Ensuring colour and theme consistency, all materials reflected the bright, bold, and beautiful theme, creating a cohesive and lively atmosphere. Collaboration with stakeholders, particularly integrating the HCL logo according to brand guidelines, ensured a seamless and professional appearance. Versatility in design was achieved by creating social media assets that the team could use on-demand, allowing for flexible and timely promotions.

Results

The implementation of the branding and assets for the Jane McGrath High Tea 2024  yielded positive outcomes. The use of the updated brand mark and consistent theme strengthened the event’s identity, making it instantly recognisable and visually appealing. The vibrant and cohesive design elements created an engaging atmosphere, drawing positive feedback from attendees and participants. The seamless integration of HCL’s logo and other stakeholders' branding ensured professional and harmonious visuals across all materials, satisfying external partners. The well-designed assets for raffles, silent auctions, and live illustrations facilitated smooth and successful fundraising activities, contributing to the goal of increasing the number of McGrath Breast Care Nurses. Overall, the event provided a memorable and impactful experience for guests, furthering the mission of the McGrath Foundation and honouring Jane McGrath’s legacy.