Gemma Aesthetics is a luxury aesthetics clinic offering a range of advanced skin and body treatments. Known for their personalised approach and high-quality care, Gemma Aesthetics aims to provide exceptional results and experiences for its clients. To better understand the brand and its unique needs, Gemma Aesthetics completed a comprehensive business blueprint form, allowing us to grasp the brand's tone of voice, personality, mission, and values. This understanding laid the foundation for the subsequent projects undertaken to enhance the clinic’s digital presence and client engagement.
To address Gemma Aesthetics' needs, we began by expanding the existing landing page into a full-fledged website that reflects the brand’s identity and offers a seamless user experience. We added crucial pages such as about, treatments, and aftercare, ensuring that each treatment offered is listed on the 'treatments' landing page with call to actions for detailed service information and direct booking options. The integration of Timely allowed for a seamless booking process, automatically updating Gemma’s calendar. We also incorporated MailChimp to manage new subscribers and facilitate seasonal newsletters.
A major focus was ensuring compliance with new TGA guidelines by updating website copy and imagery accordingly. We optimised the website with strategic keywords, enhancing title tags and meta descriptions for better SEO performance. To further enhance client engagement, we developed an automated aftercare system using Timely, MailChimp, and the website. This system sends follow-up emails post-appointment, providing clients with aftercare information and directing them to the website for more details. Additionally, we created custom email templates in MailChimp for regular updates and designed a luxury brochure for in-clinic use, providing clients with a comprehensive overview of available treatments. Ongoing website management ensures that all updates, compliance changes, and content additions are handled efficiently, maintaining a high-quality online presence.
The strategy we implemented significantly enhanced Gemma Aesthetics' digital presence and client engagement. The expanded website, complete with new pages and optimised for SEO, improved online visibility and made it easier for clients to find information and book appointments. The seamless booking system reduced administrative workload and provided a better user experience. Compliance with TGA guidelines ensured that the website maintained a professional and credible image.
The integration of MailChimp and the creation of custom email templates facilitated effective communication with clients, driving engagement and loyalty. The automated aftercare follow-ups ensured clients received proper post-treatment care, enhancing satisfaction and encouraging repeat visits. The luxury brochure provided an elegant and informative resource for clients during their visits, promoting additional treatments and enhancing their in-clinic experience. Ongoing website management ensured that the site remained up-to-date, compliant, and reflective of the latest brand developments. Overall, these efforts reinforced Gemma Aesthetics’ reputation as a leading luxury aesthetics clinic, attracting high-quality leads and fostering strong client relationships.
View the live site www.gemmaaesthetics.com.au
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