Rilla and Else, a boutique lifestyle brand based in South Australia, approached Helm Design Studio with a vision of encapsulating the organic and natural essence of their brand. As our first interstate client, the collaboration was both exciting and rewarding, offering a unique opportunity to craft a brand that resonated with the brand's core values of sustainability, eco-consciousness, and Australian heritage.
To design a brand strategy and suite that would reflect the rustic, earthy, and detailed essence of Rilla and Else. The brand aimed to be a beacon for sustainability, predominantly showcasing Australian-made products and championing eco-conscious brands.
The collaboration with Rilla and Else resulted in a brand suite that truly embodied the brand's ethos. The raw, earthy, and rustic design elements, complemented by custom illustrations, ensured that the brand stood out while staying true to its core values. The project not only strengthened our portfolio but also solidified our capability to work with diverse clients across regions, delivering designs that resonate and captivate.
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