Berrell Homes, a luxury home builder specialising in bespoke design and construct projects, approached usto create a comprehensive brand experience that would elevate their market presence and resonate with their target audience. With a strong reputation for delivering high-quality homes, Berrell Homes sought to enhance their brand’s digital footprint and create a cohesive marketing strategy that would align with their premium offerings.
Helm Design Studio approached the project with a holistic strategy that encompassed brand development, digital transformation, and cross-platform marketing.
Brand Identity Enhancement:
We began by refining Berrell Homes’ brand identity, ensuring it accurately reflected the luxury nature of their services. This involved developing the brand guidelines, including a new brand identity, colour palette, typography, and visual elements that conveyed a sense of sophistication and quality.
Website Rebuild:
The entire website was rebuilt from the ground up, focusing on a user-centric design that is both visually appealing and easy to navigate. The new website features high-quality imagery, a clear project portfolio, and an intuitive layout that guides users through the Berrell Homes experience. The website has been optimised for both desktop and mobile, ensuring a seamless experience for all visitors.
Email Marketing Templates:
To support ongoing client engagement, we designed a set of email marketing templates that aligned with Berrell Homes’ brand aesthetic. These templates were designed to be versatile and easy to use, allowing the Berrell Homes team to communicate effectively with their audience through newsletters, project updates, and promotional offers.
YouTube Channel Setup and Management:
Recognising the power of video content in showcasing luxury homes, we set up and manage a YouTube channel for Berrell Homes. We also managed the channel's content strategy, ensuring regular updates and engagement with viewers.
Cross-Platform Consistency:
Finally, we ensured that all digital and print assets, from social media posts to print brochures, were consistent with the brand identity. This holistic approach allowed Berrell Homes to present a unified and professional image across all touchpoints.
The approach we have taken have led to significant improvements across all areas of Berrell Homes' brand and digital presence. The curated brand system resonates strongly with their target audience, solidifying their position as a leader in luxury home construction. The complete website rebuild resulted in increased traffic and user engagement, making it easier for potential clients to explore their portfolio and connect with the team. The introduction of email marketing templates has empowered Berrell Homes to execute effective campaigns, fostering stronger relationships with their clients. Additionally, the establishment and management of their YouTube channel expanded their digital footprint, allowing them to showcase their projects and expertise to a broader audience. Overall, the consistency and quality of the brand's messaging across all platforms contributed to a more cohesive and impactful market presence.
Check out the live website – www.berrellhomes.com.au
%402x.svg)
This is it – Your moment to transform potential into palpable success. Book your free discovery call now and step into the future you know your brand deserves.
%402x.svg)
%401x.svg){kind=icon}
