Challenge: In the vast and often impersonal landscape of the construction industry, Build Concepts emerged with a vision to redefine the consulting experience. They aimed to build a brand grounded in personal interaction, knowledge sharing, and a foundation of honesty and trust. Helm Design Studio was tasked with the challenge of developing a brand strategy and identity that would not only convey Build Concepts' expertise but also their commitment to forming genuine, lasting relationships with their clients.
Personalised Brand Experience: To craft a brand identity that reflects Build Concepts' unique approach to consulting, emphasising their focus on personal interaction and engagement.
Knowledge Leadership: To position Build Concepts as a thought leader in the construction industry, capable of providing valuable insights and practical advice to enhance their clients' day-to-day operations.
Trust and Honesty: To ensure the brand messaging and visual identity communicated the core values of honesty and trust, forming the bedrock of all client relationships.
Brand Strategy Workshops: Our journey began with in-depth workshops, engaging directly with the Build Concepts team to unearth the essence of their brand vision and values. These collaborative sessions were instrumental in aligning our strategic direction with their mission.
Concept Development and Refinement: Through iterative rounds of brand concepts and variations, we honed in on a visual and narrative identity that encapsulated Build Concepts' approachable yet authoritative presence in the market. Each iteration brought us closer to a brand that resonated deeply with both the Build Concepts team and their target audience.
Collateral Creation for Build Concepts: To bring the brand to life, we developed a suite of collateral that would effectively communicate Build Concepts' value proposition. From business cards and brochures to digital content, every piece was designed to reinforce their commitment to building strong, knowledge-based relationships with their clients.
A Brand Built on Connections: The new brand identity for Build Concepts has set a new standard in the construction consulting industry. It reflects a company that is not only an expert in its field but also deeply committed to its clients' success.
Enhanced Client Engagement: Since the launch of the refreshed brand, Build Concepts has seen a marked increase in client engagement. Their focus on personal interaction and knowledge sharing has resonated with the industry, leading to more meaningful and lasting client relationships.
Positioned as Industry Leaders: The strategic brand development and targeted collateral have positioned Build Concepts as thought leaders in the construction industry. Clients now turn to them not just for consulting services but for valuable insights and advice that make a real difference in their day-to-day operations.
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This is it – Your moment to transform potential into palpable success. Book your free discovery call now and step into the future you know your brand deserves.
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